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The new brand identity places young people and their interests at the centre — celebrating who they are rather than defining them by what they are going through. The tone is deliberately positive, hopeful, and forward-looking.
Following the rebrand, Headspace grew to over 160 centres across Australia. To support that expansion, we developed comprehensive brand and signage guidelines for both the national office and localised centres, alongside brand toolkits that enabled each new centre to open with a cohesive, considered identity from day one.
