Headspace is Australia's leading youth mental health organisation — and a global leader in care for young people. When we were engaged to rebrand Headspace and reimagine the category, the opportunity to shape how a generation understands and engages with mental health was not lost on us.

The new brand identity places young people and their interests at the centre — celebrating who they are rather than defining them by what they are going through. Graphic linework forms the visual backbone of the identity, symbolising the journey of life and the many twists and turns that come with navigating early adulthood. The tone is deliberately positive, hopeful, and forward-looking.