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The concept explored architecture in the round — a full 360 degrees of perspective, celebrating the many forms the discipline can take.
A playful combination of polka dots became the visual centrepiece, their colourful, kaleidoscopic energy bringing warmth and wit to the campaign while opening up the idea of what architecture can be.
The graphic identity developed by Sonia and the Design Democracy team is a vibrant homage to the former Awards Director’s affection for the polka dot. Their infectious energy, creative insight, and bold use of colour brought the program to life in a playful yet sophisticated way.
— ArchiTeam
