The refresh extended the existing colour palette and introduced a new visual language — a considered blend of illustration, imagery, and graphic pattern that feels warm, dynamic, and distinctly human.
Central to the project was a complete overhaul of the CMHL website — reimagined to bring the organisation's values and its dedication to the mental health workforce clearly to the foreground.
The updated identity was rolled out across digital, print, and event collateral, giving the brand a cohesive and confident new presence.
Thanks for all your amazing work for us this year. All our digital comms are looking so clear and fresh and we are receiving unsolicited positive comments from people whenever they attend events. Amazing!
—Centre for Mental Health Learning
