Brand, Digital, Illustration
Australian Eating Disorders Research and Translation Centre
The Australian Eating Disorders Research and Translation Centre coordinates a national approach to eating disorder research — translating findings into practice with the goal of reducing the burden on Australians living with an eating disorder, and the loved ones who support them. When they came to us to develop a new brand identity, the opportunity was as meaningful as it was clear.
The identity we created is built around the values of collaboration, connection, and community — a warm, human-centred visual language anchored by organic portrait illustrations that celebrate inclusive body imagery and reflect the full diversity of those the organisation serves.
The brand tone is deliberately strong, loud, and confident — designed to de-stigmatise eating disorders and bring the conversation into the open, with the belief that visibility is the first step toward change.























