$Inside Out Institute. Rethinking eating disorders from the inside out.     One million Australians live with eating disorders. Design Democracy worked with InsideOut, the first national centre for research and treatment in eating disorders, on their new name and brand identity. One million Australians live with eating disorders. Eating disorders are often hidden and require greater public awareness and discussion to help fight the highest mortality rate of any mental illness. The new brand is deliberately bold and high visibility to bring about this change. The InsideOut brand celebrates the path to wellness. Tackling body image, working collaboratively with both the individual and within the sector, to look ‘inside out’ at treatment and rethink the path to a healthy mind and body.       EATING DISORDERS HAVE THE highest mortality rate of any mental illness.       Related work.   headspace headspace National Office #block-yui_3_17_2_1_1523621861202_7311 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523621861202_7311 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostApril 24, 2018

$City of Melbourne. Encouraging creative connections.     Creative Spaces Guild positions artists and arts organisations together for mutual benefit. Creative Spaces Guild is a joint initiative of the City of Melbourne and Creative Victoria, working to encourage creative connections and enliven the local neighbourhood with collaborative shared spaces. We worked to develop branding and signage for the site and associated gallery spaces, communicating the diverse creativity of the precinct and its occupants. With just one week from initial briefing to installation our design solution needed to communicate the highly creative nature of the site and meet the tight launch deadline. We developed a graphic patterning system that explored the melding of the two existing City of Melbourne Creative Spaces and Guild brands. These linear and organic forms were then applied throughout the site as both wayfinding and decorative elements for the gallery spaces.     #block-yui_3_17_2_1_1520294447191_9552 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -30px; } #block-yui_3_17_2_1_1520294447191_9552 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 30px; margin-bottom: 30px; } #block-yui_3_17_2_1_1520936951836_21348 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1520936951836_21348 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }   Related work.   Ladder City of Melbourne Creative Spaces #block-yui_3_17_2_1_1523497603884_16590 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523497603884_16590 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostApril 20, 2018

$City of Melbourne. Connecting creatives with spaces.     The City of Melbourne Creative Spaces program sources and manages work and exhibition spaces for people in the creative industries. We worked with Creative Spaces to develop a brand language that could be applied to digital and print marketing materials.       Related work.   Footpath Guides Supa Dupa Industries #block-yui_3_17_2_1_1523615376104_17770 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523615376104_17770 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostMarch 6, 2018

$Bank Australia. Can art and banking change the world?     aN AWARENESS campaign FOR a bank that sees the business of banking differently. For the Melbourne Fringe Festival, we collaborated with Bank Australia to create a campaign emphasising their position as a bank that sees the business of banking differently. The campaign was a unique opportunity to showcase the values alignment between Bank Australia and their socially aware target. We explored the disparity between these values and traditional notions of what a bank can be. The Bank Australia ticketing booth in City Square became a graphic 'mash-up' of clashing patterns painted by Melbourne artist George Rose. An oversized canvas was created for patrons to colour in, and large colourful printed boxes were stacked at events to help pique the interest of festival attendees.       The campaign was a unique opportunity to showcase the values alignment between Bank Australia and their socially aware target.      #block-yui_3_17_2_1_1520941062401_71131 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -30px; } #block-yui_3_17_2_1_1520941062401_71131 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 30px; margin-bottom: 30px; }   oversized canvasES to colour in and large colourful printed boxes were stacked at events.      #block-yui_3_17_2_1_1520941062401_67228 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -30px; } #block-yui_3_17_2_1_1520941062401_67228 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 30px; margin-bottom: 30px; }   Related work.   bankmecu + Melbourne Fringe Festival Bank Australia + HRAFF #block-yui_3_17_2_1_1523615827793_16546 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523615827793_16546 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostMarch 1, 2018

$Footpath Guides. Uncovering Australia's heritage architecture.     the heritage architecture of Sydney and Melbourne IS presented with uncompromising design edge. This series of 90 page walking guides highlight the style and beauty of our architectural legacy. Together they promote tourism with a bold and independent spirit.     #block-yui_3_17_2_1_1520942785093_24624 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -30px; } #block-yui_3_17_2_1_1520942785093_24624 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 30px; margin-bottom: 30px; } #block-yui_3_17_2_1_1520942785093_52727 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -30px; } #block-yui_3_17_2_1_1520942785093_52727 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 30px; margin-bottom: 30px; } #block-yui_3_17_2_1_1520942785093_15778 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -30px; } #block-yui_3_17_2_1_1520942785093_15778 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 30px; margin-bottom: 30px; } #block-yui_3_17_2_1_1520942785093_20481 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -30px; } #block-yui_3_17_2_1_1520942785093_20481 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 30px; margin-bottom: 30px; }   Related work.   Grant Cheyne Debra Butcher Consulting #block-yui_3_17_2_1_1523616473892_25414 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523616473892_25414 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostMarch 1, 2018

$Supa Dupa Industries. A different approach to recycled products.     a building venture focused on recycling, repairing, art, integrity and affordability in construction. The horrible waste in retail fit-outs as part of the refurbishment merry-go-round led to the establishment of Supa Dupa Industries. Interior construction, fabrication, architectural joinery and bespoke furniture manufacturing services are provided for architects, retailers and hospitality groups who realise it makes commercial sense to consider a different approach.       We worked with Supa Dupa to develop THEIR ONLINE brand presence and press advertising.     #block-yui_3_17_2_1_1522318495442_6063 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1522318495442_6063 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; } #block-yui_3_17_2_1_1522318495442_20641 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1522318495442_20641 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }   Related work.   Craft Victoria Shade Factor #block-yui_3_17_2_1_1523614967333_12386 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523614967333_12386 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostFebruary 21, 2018

$Debra Butcher Consulting. Strategic planning for future needs.     A brand identity that stands out in the competitive market. Debra Butcher is a strategic town planner providing advice for retail proposals, residential projects, education centres, and environmental assessment and planning work for infrastructure projects including power lines and wind farms. We were tasked with developing a brand identity that communicated Debra's robust and varied project experience, and would stand out in the competitive market.       Use of strong colour formed part of the initial client brief and CREATED AN IMPACTFUL IDENTITY SYSTEM.       Related work.   Footpath Guides Grant Cheyne Architect #block-yui_3_17_2_1_1523934418907_73846 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523934418907_73846 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostFebruary 11, 2018

$Shade Factor. Science and artistry unite.     Shade Factor provide innovative light and climate control within architectural environments. High quality and well engineered, the products appeal to architects and luxury home owners. The new brand identity is refined and elegant, with a monochromatic colour palette that mirrors the light and shade provided by the products. Angles are used throughout the brand to indicate the sun's rays along with the varied end to end solutions provided to each and every Shade Factor customer. Full project coming soon.     Related work.   bankmecu Grant Cheyne #block-yui_3_17_2_1_1523617326569_10064 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523617326569_10064 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostFebruary 10, 2018

$Bank Australia + Hraff. Communicating cause and effect.     A VISUAL EXPLORATION OF the effect customer owned banking HAS on issues that matter. For the 2017 Human Rights Arts and Film Festival (HRAFF), we worked with principal sponsor Bank Australia to explore the theme 'change the world by changing where you bank'. We developed a graphic language exploring the concept 'cause and effect', the angular and organic shapes from the respective Bank Australia and HRAFF brands interact to form new outcomes. This graphic language transformed across applications, symbolising the effect of customer owned banking on issues that matter.       We developed a graphic language exploring the concept 'cause and effect'.     #block-yui_3_17_2_1_1520929203885_74640 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1520929203885_74640 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }   Related work.   Bank Australia + Melbourne Fringe Festival bankmecu + Melbourne Fringe Festival #block-yui_3_17_2_1_1523618334939_28004 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523618334939_28004 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostJanuary 27, 2018

$Ladder. Tackling youth homelessness.     Ladder is an independent not-for-profit organisation established to help young people break the cycle of homelessness. We designed wall graphics throughout Ladder housing and support services in Collingwood that seek to capture imagination and positively influence the way young people think. Inspirational messaging was developed in collaboration with the young people living at Ladder, focusing on their strengths and what they can achieve.  The graphic environments are friendly and welcoming, helping young people move away from the cycle of disadvantage they may have experienced in their lives.       Inspirational messaging was developed with the young people living at Ladder.       Related work.   headspace National Office Inside Out Institute #block-yui_3_17_2_1_1523618638556_15634 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523618638556_15634 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostJanuary 27, 2018

$Bank Australia Corporate Report. The bank Australia needs.     Bank Australia's 2017 Corporate Report was designed to sit as a companion piece to the 'bank Australia needs' campaign. Succinct statements communicating Bank Australia's values based approach to banking were used in conjunction with customer photography. The use of simple and essential design elements enabled us to express these ideas with clarity and impact.     #block-yui_3_17_2_1_1520935353859_11030 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1520935353859_11030 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }   Succinct statements communicating Bank Australia's values based approach to banking were used in conjunction with customer photography.     #block-yui_3_17_2_1_1520935014035_11088 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1520935014035_11088 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; } #block-yui_3_17_2_1_1520936428537_10191 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1520936428537_10191 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }   Related work.   Bank Australia 2016 Corporate Report Intech Bank #block-yui_3_17_2_1_1523617540354_15425 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523617540354_15425 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostJanuary 5, 2018

$Headspace. Inspiring change in youth mental health.     headspace is the national youth mental health foundation improving the wellbeing of young Australians. Following our rebrand of headspace we worked with the management team to introduce a radical change to their national office interiors. The redesign created a dramatic visual space that focuses on inspirational and youthful messaging and imagery. The branded environments now serve as a daily reminder to staff of their important role with Australian young people.       The redesign created a dramatic visual space that focuses on inspirational and youthful messaging and imagery.       The branded environments now serve as a daily reminder to staff of their important role with Australian young people.       Related work.   headspace PlayWise #block-yui_3_17_2_1_1523619369674_16923 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523619369674_16923 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostJanuary 1, 2018

$Bank Australia. A bank for all Australians.     Bank Australia is a 100% customer owned bank focused on ethical, sustainable banking that makes a difference. Design Democracy worked with Bank Australia on the comprehensive roll-out of the brand across all customer touchpoints, helping deliver on the promise of 'a bank for all Australians'.     #block-yui_3_17_2_1_1521020657902_16533 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1521020657902_16533 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; } #block-yui_3_17_2_1_1521022219022_46193 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1521022219022_46193 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }   Together we helped deliver on the promise of 'a bank for all Australians'.     #block-yui_3_17_2_1_1521022219022_42904 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1521022219022_42904 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }   Related work.   Intech Bank bankmecu #block-yui_3_17_2_1_1523619779412_13709 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523619779412_13709 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostDecember 14, 2017

$Grant Cheyne. Restraint and timeless elegance.     Our brand identity for architect Grant Cheyne conveys the restraint and timeless elegance within his work. The visual elements produce a practical, creative solution that actively communicates his transition from commercial projects to new-build residential design.     #block-yui_3_17_2_1_1521019344411_21477 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1521019344411_21477 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }   The visual elements communicatE a transition from commercial to residential design.     #block-yui_3_17_2_1_1521019344411_57429 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1521019344411_57429 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }   Related work.   Supa Dupa Industries Debra Butcher Consulting #block-yui_3_17_2_1_1523620023537_13817 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523620023537_13817 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostNovember 14, 2017

$Craft Victoria. Navigating Australia's biggest festival of the handmade.     Craft Cubed is Australia’s biggest festival of the handmade curated by Craft Victoria. It attracts the thought leaders of art and design at the cutting edge of creativity. We rebranded their annual Craft Cubed festival, and introduced a suite of icons to help visitors navigate the seven week event.       WE REBRANDED THE ANNUAL FESTIVAL AND INTRODUCED A SUITE OF ICONS TO HELP VISITORS NAVIGATE THE EVENT.     #block-yui_3_17_2_1_1520943519898_9530 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -30px; } #block-yui_3_17_2_1_1520943519898_9530 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 30px; margin-bottom: 30px; }   Related work.   Bank Australia + Melbourne Fringe Festival City of Melbourne Guild #block-yui_3_17_2_1_1523613990622_64021 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523613990622_64021 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostNovember 5, 2017

$bankmecu. Celebrating the cultural diversity of Melbourne.     For the 2014 Melbourne Fringe Festival, we collaborated with bankmecu to create a campaign to celebrate the richness and cultural diversity of Melbourne. We developed a series of images of Melbourne icons applied across trams, taxis, press ads, posters and event collateral. The campaign created awareness of the bank among their socially aware demographic, indelibly connecting the bank with the pulse of the Fringe Festival.       The campaign created awareness of the bank among their socially aware demographic.     #block-yui_3_17_2_1_1520943887427_8750 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -30px; } #block-yui_3_17_2_1_1520943887427_8750 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 30px; margin-bottom: 30px; } #block-yui_3_17_2_1_1520943887427_12628 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -30px; } #block-yui_3_17_2_1_1520943887427_12628 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 30px; margin-bottom: 30px; }   Related work.   Bank Australia + Melbourne Fringe Festival Bank Australia + HRAFF #block-yui_3_17_2_1_1523620327687_13821 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523620327687_13821 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostNovember 5, 2017

$Bank Australia + Climarte. Motivating meaningful change.     The Bank Australia Conservation Reserve protectS over 200 threatened native species. One of these species is the South Eastern Red-Tailed Black Cockatoo, an endangered species with only 1000 birds left in the wild. We worked with Bank Australia, principal sponsor of the 2017 ART + CLIMATE = CHANGE festival by Climarte, to increase awareness of the Bank Australia Conservation Reserve and motivate meaningful change. The Conservation Reserve is part of a wildlife corridor project linking the desert to the ocean and protecting over 200 threatened native species. For the project we explored the artistry at work within nature, highlighting the extraordinary species that call the Conservation Reserve home.       For the project we explored the artistry at work within nature.       Related work.   Conservation Landbank VicHealth #block-yui_3_17_2_1_1523620595104_10562 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523620595104_10562 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostOctober 3, 2017

$headspace. Re-imagining youth focused mental health care.     headspace is a global leader in youth-focused mental health care. We worked with the client to re-imagine the category and rebrand headspace as a cult brand. Their young target audience are now proud to associate with the brand which has taken the stigma out of mental health. The brand identity celebrates young people and their interests, with a focus on the positive rather than the negative. Graphic linework symbolises the journey of life, and the many twists and turns young people face navigating their own life experience. headspace has now grown from 20 to over 100 centres across Australia since the rebrand.       We worked with the client to re-imagine the category and rebrand headspace as a cult brand.       Their young target audience are now proud to associate with the brand which has taken the stigma out of mental health.       headspace has now grown from 20 to over 100 centres across Australia since the rebrand.       Related work.   Ladder headspace National Office #block-yui_3_17_2_1_1523968336785_11466 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1523968336785_11466 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }$

Sonia PostSeptember 14, 2017