With audiences spanning culturally and linguistically diverse, LGBTQI+, and Aboriginal and Torres Strait Islander communities, inclusivity was central to every creative decision. The campaign works to normalise sexual health conversations by giving Victorians clear, accessible information on when, where, and how to get tested.
At the heart of the visual identity is a visual language of abstracted, entwined shapes that are vivid, expressive, and grounded in the belief that sexual health is something to celebrate, not shy away from.
"Thanks so much to you and your team for brilliant and fun creatives but more importantly working with us in such a collaborative and responsive way. A wonderful experience."
—Department of Health
