Sexual Health Month is an annual awareness campaign reaching sexually active young people, adults, and women of reproductive age planning a family. Commissioned by the Victorian Department of Health, we developed a new campaign identity designed to break down the stigma and barriers that often prevent people from seeking STI testing and treatment.

The campaign works to normalise sexual health conversations — giving Victorians clear, accessible information on when, where, and how to get tested. With audiences spanning culturally and linguistically diverse, LGBTQI+, and Aboriginal and Torres Strait Islander communities, inclusivity was central to every creative decision.