Challenging racial stereotypes

VicHealth

Challenging racial stereotypes

Services:

Services:

Campaign

Client:

Client:

VicHealth

Racial discrimination remains a reality in communities across Australia — and addressing it requires more than acknowledgement. The VicHealth See Beyond Race program took the issue head on, with a clear and courageous mission to break down racial stereotypes and shift the way people see one another.

Working in close collaboration with VicHealth, we developed artwork for this important initiative — distributed throughout key municipalities across Melbourne to reach communities where the conversation matters most. It was work made to be seen, and made to make a difference.