Empowering online safety.
Services
Digital, Campaign, Illustration
Client
Department of Government Services
Cyber security affects most Victorians — yet awareness of common threats remains low, and many people are unsure where to start when it comes to protecting themselves online. Working alongside the Department of Government Services, we developed a campaign designed to change that.
The goal was to make cyber safety feel accessible rather than overwhelming — building awareness through clear, friendly communication that empowers people to take action, rather than relying on fear to motivate them. The campaign spanned digital and print, including animated social content and campaign assets targeting culturally diverse audiences.
