Standing up for justice.
Services
Brand, Digital, Illustration
Client
Public Interest Advocacy Centre
For nearly four decades, the Public Interest Advocacy Centre has stood alongside people and communities facing marginalisation and disadvantage — advocating for changes to laws, policies, and practices that perpetuate injustice and inequality in everyday life. As the organisation approached its 40th year in 2022, we worked with them to refresh a brand equal to that remarkable legacy.
PIAC operates at the intersection of public interest litigation, research, and human rights expertise — work that demands to be seen and heard. The refreshed visual identity gives the organisation a bold, distinctive presence, capturing its energy and indefatigable spirit as a community campaigner while increasing awareness of the vital advocacy work it pursues every day. The result is a brand that doesn't just represent PIAC — it amplifies it.
