Hybrid Beasts

ArchiTeam Awards 2021

Campaign

Visual identity

Digital

Publication design

Dolphin/caterpillar. Rabbit/frog. Duck/turtle. Mythical fusions represent unexpected beauty through human intervention: how the most innovative architectural designs can emerge from unlikely combinations. The ArchiTeam Awards 2021 identity is a play on the largest category Architectural Alterations and Additions, with a nod to the pandemic.

Each hybrid architectural beast is depicted “having their jab” in a link to the highly-charged COVID era. In glorious hypercolour, these beasts present as majestic and memorable, within an architectural branding landscape so often dominated by monochrome, rectilinear designs.

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