Capturing the humanity in human rights— Public Interest Advocacy Centre
Brand identity, digital, collateral, publication design, illustration
To ensure a fairer, stronger society, we need advocates like the Public Interest Advocacy Centre.
PIAC is an independent, non-profit organisation that supports people and communities who are marginalised and facing disadvantage. As public interest litigators, researchers and human rights experts, they advocate for changes to laws, policies and practices, addressing issues of injustice and inequality in everyday life.
With the organisation approaching 40 years in practice in 2022, we worked with PIAC to refresh the parent brand to capture its energy and spirit as an indefatigable community campaigner. An impactful visual identity now enables PIAC to stand out and increase awareness of their important advocacy work pursuing social justice and the protection of human rights.
The brand refresh captures the energy and spirit of an indefatigable community campaigner.
Illustrated portraits bring depth to the brand whilst protecting client anonymity.
The brand portrays a strong picture of an organisation full of spirit and drive.
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