Elvis: Direct from Graceland became the fastest-selling exhibition in the history of Bendigo Art Gallery — and our second branding commission for the gallery, following Mary Quant: Fashion Revolutionary. Exclusive to Bendigo, the exhibition brought together 300 artefacts in the most comprehensive collection of Elvis material ever shown outside of Graceland.

As designers for the exhibition branding, promotions, and environmental signage, we looked to capture Elvis at the peak of his personal brand — a moment many align with the iconic 1968 Comeback Special, when The King reasserted his place in cultural history with unmistakable force.