We’re a team of creative optimists designing brand, campaign and digital experiences for social impact.

Fifteen years of design for a world that is positive, colourful, open minded and connected.

What we do

Brand Strategy

Design systems

Guidelines

Brand values & voice

Brand architecture

Brand workshops

Brand Strategy

Design systems

Guidelines

Brand values & voice

Brand architecture

Brand workshops

Brand Strategy

Design systems

Guidelines

Brand values & voice

Brand architecture

Brand workshops

Brand Strategy

Campaign Creative

Digital Experiences

Environments

Publications

Campaign Creative

Outdoor & ambient

Social media

Digital & motion

Art direction

Campaign strategy

Campaign Creative

Outdoor & ambient

Social media

Digital & motion

Art direction

Campaign strategy

Campaign Creative

Outdoor & ambient

Social media

Digital & motion

Art direction

Campaign strategy

Digital Experiences

Motion graphics

Animation

Information architecture

Website development

Digital design

Digital Experiences

Motion graphics

Animation

Information architecture

Website development

Digital design

Digital Experiences

Motion graphics

Animation

Information architecture

Website development

Digital design

Environments

Placemaking installations

Exhibition design

Signage guidelines

Signage & wayfinding

Branded environments

Environments

Placemaking installations

Exhibition design

Signage guidelines

Signage & wayfinding

Branded environments

Environments

Placemaking installations

Exhibition design

Signage guidelines

Signage & wayfinding

Branded environments

Publications

Editorial design

Digital reports

Interactive & accessible formats

Book design

Corporate reports

Publications

Editorial design

Digital reports

Interactive & accessible formats

Book design

Corporate reports

Publications

Editorial design

Digital reports

Interactive & accessible formats

Book design

Corporate reports

The principles
behind our process

Impact

Impact

Impact

We direct our energies into activities that will have lasting and beneficial impact on people and community.

Humanity

Humanity

Humanity

Our approach is grounded in humanity. Our work seeks to make viewers think, but first it seeks to make them feel.

Simplicity

Simplicity

Simplicity

We work hard to distill complex themes and information with simplicity and clarity. Given the pace of information exchange today we think this has never been more important.

From ideas
to impact

From the beginning our purpose has been to form strong creative partnerships with impact-driven organisations. Our focus has always been creating positive social impact for people and community using the power of design.

Design Democracy is more than our name, it's at the heart of our approach. We place people at the centre of our creative process, building inclusive and functional design solutions that generate positive outcomes for as many people as possible.

We're creative optimists who wear our heart on our sleeve, designing for a world that is positive, colourful, open minded and connected. The future is bright.

Some of our clients

Naming
Brand workshops
Brand architecture
Brand values & voice
Design systems
Brand guidelines

Brand

Brand

Design Democracy work to build brands which enrich lives and communities. We don’t see the branding process as a divide between strategy and design, instead we combine creative thinking with insights across strategy, design, messaging and digital. This ensures our clients’ brands are relevant and memorable, and speaks to the efficiency of our process. 

Our approach places the audience at the centre of our process, crafting unique brands with humanity and character that stand the test of time. Personality, emotion and expression for inclusion and accessibility are at the core of our design philosophy, ensuring emotional resonance right through to technical practicality.

Headspace – Brand and signage guidelines for national office and localised centres across Australia.

Headspace – Brand and signage guidelines for national office and localised centres across Australia.

Headspace – Brand and signage guidelines for national office and localised centres across Australia.

Headspace – Brand and signage guidelines for national office and localised centres across Australia.

Campaign strategy
Art direction
Digital & motion
Social media
Outdoor & ambient


Campaign strategy
Art direction
Digital & motion
Social media
Outdoor & ambient

Campaign strategy
Art direction
Digital & motion
Social media
Outdoor & ambient

Campaign

Campaign

Design Democracy have designed and delivered campaigns that improve social and environmental outcomes since our inception – local to global, strategy to creative. Combining creativity with commercial logic, we develop inclusive campaign creative that connects with the end user and drives engagement and growth. 

Our user-centric focus and extensive experience delivering innovative and memorable creative sees our team executing campaigns across motion media and animation through to social, ambient and outdoor.

Department of Health – Disrupting the barriers and stigma around sexual health and Sexually Transmitted Infection (STI) testing.

Department of Health – Disrupting the barriers and stigma around sexual health and Sexually Transmitted Infection (STI) testing.

Department of Health – Disrupting the barriers and stigma around sexual health and Sexually Transmitted Infection (STI) testing.

Department of Health – Disrupting the barriers and stigma around sexual health and Sexually Transmitted Infection (STI) testing.

Digital design
Website development
Information architecture
Motion graphics
Animation

Digital

Digital

Design Democracy love working with digital platforms and embracing the opportunities they present to articulate brands and campaigns with authentic brand personality. Our work includes the complete website development process from information architecture through to design, development and content creation. 

We offer animation, motion design and video production to ensure our projects take full advantage of digital and social opportunities.

Centre for Mental Health Learning – Educating the public mental health workforce.

Centre for Mental Health Learning – Educating the public mental health workforce.

Centre for Mental Health Learning – Educating the public mental health workforce.

Centre for Mental Health Learning – Educating the public mental health workforce.

Branded environments
Signage & wayfinding
Placemaking installations
Exhibition design
Signage guidelines


Branded environments
Signage & wayfinding
Placemaking installations
Exhibition design
Signage guidelines

Branded environments
Signage & wayfinding
Placemaking installations
Exhibition design
Signage guidelines

Environment

Environment

We love to connect people to place, specialising in the creation of branded environments, signage and wayfinding, exhibition and event graphics for impact-led organisations both large and small. Many of our environmental design projects spring from our client branding and campaign work, and are testament to our focus on building strong ongoing relationships with our clients.

Our expertise in this area is expansive and includes trauma-informed interiors for family violence centres, national signage guidelines for purpose-driven organisations, and blockbuster gallery exhibitions reaching broad audience appeal.

Elvis – Environmental graphics for the fastest-selling exhibition in the history of Bendigo Art Gallery.

Elvis – Environmental graphics for the fastest-selling exhibition in the history of Bendigo Art Gallery.

Elvis – Environmental graphics for the fastest-selling exhibition in the history of Bendigo Art Gallery.

Elvis – Environmental graphics for the fastest-selling exhibition in the history of Bendigo Art Gallery.

Corporate reports
Interactive &
accessible formats
Digital reports
Book design
Editorial design





Corporate reports
Interactive &
accessible formats
Digital reports
Book design
Editorial design

Corporate reports
Interactive &
accessible formats
Digital reports
Book design
Editorial design

Publication

Publication

Publication design is an intrinsic part of our skillset and we design for both traditional print media and interactive digital formats with accessible formatting for print-disabled audiences. We bring longstanding, specialised experience in publication design – helping to transform documents into inspiring publications which engage readers across multiple platforms.

At Design Democracy we work with our clients on transforming their publication offerings for varied audience requirements, designing corporate reporting as both printed publications and content managed websites; fully interactive and accessible PDF publications; books and editorial design.

Footpath Guides – Walking guides to the heritage architecture of Sydney and Melbourne.

Footpath Guides – Walking guides to the heritage architecture of Sydney and Melbourne.

Footpath Guides – Walking guides to the heritage architecture of Sydney and Melbourne.

Footpath Guides – Walking guides to the heritage architecture of Sydney and Melbourne.

Testimonials