Campaign, Digital
2022 ArchiTeam Awards
For our fourth consecutive ArchiTeam Awards campaign, we took inspiration from a phrase that resonates deeply with the spirit of the organisation — from little things, big things grow. It is a sentiment that speaks directly to the ambition and contribution of Australia's small, medium, and emerging architecture practices, and one that gave the campaign its creative heart.
Freeform building blocks, filled with kaleidoscopic pattern and colour, became the visual centrepiece — playful and festive in tone, and rich with the energy of possibility. The 2022 campaign extended across environmental graphics, a commemorative book, and digital marketing, bringing the identity to life at every point of the event experience.
