Brand, Digital
AP Planning
AP Planning brings creative problem solving to the discipline of town planning — taking a holistic approach that places the interconnection of people and place at the heart of every project. When we developed their new brand identity, that philosophy shaped every creative decision.
Drawing on the abstract forms of landscapes and built environments, we built a visual language that feels considered and precisely composed — bold use of colour and form giving the brand a distinctive presence within a crowded and often visually conservative industry. The result is an identity as thoughtful and purposeful as the practice it represents.
