Campaign, Digital
2019 ArchiTeam Awards
The ArchiTeam Awards champion change and innovation within Australia's architecture industry — and the 2019 campaign identity set out to reflect that spirit from the ground up. Our work explored the concept of materiality, using pattern and abstracted form to evoke the textures, substances, and surfaces that define the built environment.
At the heart of the identity is a typographic centrepiece — abstracted shapes and patterns constructed as three-dimensional letterforms that build the word AWARDS, reconfigured and applied throughout all branded materials. The result is an identity that feels as considered and crafted as the architectural work it celebrates.
