Re-imagining youth focused mental health care.
Challenging perceptions of youth mental health with a focus on the positive.
headspace is a global leader in youth-focused mental health care. We worked with the client to re-imagine the category and rebrand headspace as a cult brand.
Their young target audience are now proud to associate with the brand which has taken the stigma out of mental health.
The brand identity celebrates young people and their interests, with a focus on the positive rather than the negative. Graphic line work symbolises the journey of life, and the many twists and turns young people face navigating their own life experience.