headspace is a global leader in youth-focused mental health care.
We worked with the client to re-imagine the category and rebrand headspace as a cult brand.
Their young target audience are now proud to associate with the brand which has taken the stigma out of mental health.
The brand identity celebrates young people and their interests, with a focus on the positive rather than the negative. Graphic linework symbolises the journey of life, and the many twists and turns young people face navigating their own life experience.
headspace has now grown from 20 to over 100 centres across Australia since the rebrand.