Lending to benefit people and planet.
Under the existing bankmecu umbrella, we were asked to develop a sub-brand for the Conservation Landbank.
Through their Conservation Landbank division bankmecu buy land to offset the loss of biodiversity resulting from new homes it finances and offset the carbon emissions generated by car loans.
We drew upon the native flora and fauna of the region to illustrate the real effect of this enterprise. A range of illustrations were developed and used across print and digital applications.