City of Melbourne.
Encouraging creative connections.
Building URBAN arts PRECINCTS THROUGH collaborative shared spaces.
Creative Spaces Guild is a joint initiative of the City of Melbourne and Creative Victoria, working to encourage creative connections and enliven the local neighbourhood with collaborative shared spaces.
We worked to develop branding and signage for the site and associated gallery spaces, communicating the diverse creativity of the precinct and its occupants.
We developed a graphic patterning system that explored the melding of the two existing City of Melbourne Creative Spaces and Guild brands.
These linear and organic forms were then applied throughout the site as both wayfinding and decorative elements for the gallery spaces.