bankmecu.

Celebrating the cultural diversity of Melbourne.

 
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For the 2014 Melbourne Fringe Festival, we collaborated with bankmecu to create a campaign to celebrate the richness and cultural diversity of Melbourne.

We developed a series of images of Melbourne icons applied across trams, taxis, press ads, posters and event collateral.

The campaign created awareness of the bank among their socially aware demographic, indelibly connecting the bank with the pulse of the Fringe Festival.

 
 
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The campaign created awareness of the bank among their socially aware demographic.

 
 
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Related work.

 
Sonia Post