bankmecu.

Celebrating the cultural diversity of Melbourne.

 
DDE_MEC_Fringe5_2017.png
 

For the 2014 Melbourne Fringe Festival, we collaborated with bankmecu to create a campaign to celebrate the richness and cultural diversity of Melbourne.

We developed a series of images of Melbourne icons applied across trams, taxis, press ads, posters and event collateral.

The campaign created awareness of the bank among their socially aware demographic, indelibly connecting the bank with the pulse of the Fringe Festival.

 
 
DDE_MEC_Fringe3_2017.jpg
 

We developed a series of images of Melbourne icons applied across trams, taxis, press ads, posters and event collateral.

 
 
DDE_MEC_Fringe2_2017.jpg
 

The campaign created awareness of the bank among their socially aware demographic, indelibly connecting the bank with the pulse of the Fringe Festival.

 
 
DDE_MEC_Fringe4_2018.jpg
DDE_MEC_Fringe6_2018.png
 

Related work.

 
Sonia Post