bankmecu.

Signalling record low home loan rates.

 
DDE_MEC_Cam_HomeLoans_2018_Hero1.png
 

The 'upside-down house' campaign, as it is was affectionately known, was an idea to highlight bankmecu’s low interest rates.

The initial campaign proved to be so successful it was extended to last all year round.

We continually updated the graphics and colours to reflect the changing seasons. This created a “campaign for all seasons” that continued to eclipse the bank’s targets.

 
 
DDE_MEC_Cam_HomeLoans_2018_Hero2.jpg
 

The initial campaign proved to be so successful it was extended to last all year round.

 
 
DDE_MEC_Cam_HomeLoans_2018_Hero6.png
 

We continually updated the graphics and colours to reflect the changing seasons.

 
 
DDE_MEC_Cam_HomeLoans_2018_Hero4.jpg
 

This created a 'campaign for all seasons' that continued to eclipse the bank’s targets.

 
 
DDE_MEC_Cam_HomeLoans_2018_Hero5.png
DDE_MEC_Cam_HomeLoans_2018_Hero3.jpg
 

Related work.

 
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