bankmecu.

Celebrating historically low interest rates.

 
DDE_MEC_Cam_GoLow_2018_Hero1_BOX.jpg
 

Together with bankmecu we explored a number of options to promote their new low home loan rate in an impactful and original way.

The “Go Low” campaign with a restyled percentage symbol as the colourful graphic emerged as the winner.

Brochures, posters, counter cards, website and digital advertising were quickly produced. Followed by a matching television commercial created at lightning speed.

 
 
DDE_MEC_Cam_GoLow_2018_Hero2_BOX.jpg
 

The 'Go Low' campaign with a restyled percentage symbol as the colourful graphic emerged as the winner.

 
 
DDE_MEC_Cam_GoLow_2018_Hero4_BOX.jpg
 

Brochures, posters, counter cards, website and digital advertising were quickly produced.

 
 
DDE_MEC_Cam_GoLow_2018_Hero3_BOX.png
 

Related work.

 
Sonia Post