Celebrating historically low interest rates.

Bankmecu

Together with Bankmecu we explored a number of options to promote their new low home loan rate in an impactful and original way.

The “Go Low” campaign with a restyled percentage symbol as the colourful graphic emerged as the winner.

Brochures, posters, counter cards, website and digital advertising were quickly produced. Followed by a matching television commercial created at lightning speed.