bankmecu.

Australia's first customer owned bank.

 
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connecting social and environmental responsibility with cooperative banking.

 
 
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Design Democracy worked to reposition and rebrand bankmecu, Australia’s first customer-owned bank, to highlight their proven ethical and values-based approach to banking.

The rebrand clearly contributed to the bank’s rapid growth in the market and appealed to their socially aware target market, signalling bankmecu as a challenger brand within the Australian financial landscape.

 
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Related work.

 
Sonia Post