bankmecu.

Australia's first customer owned bank.

 
DDE_MEC_Brand_2018_Hero1.jpg
 

bankmecu is Australia’s first 100% customer-owned bank, connecting social and environmental responsibility with cooperative banking.

Design Democracy worked  to reposition and rebrand bankmecu to highlight their proven ethical and values-based approach to banking.

The rebrand clearly contributed to the bank’s rapid growth in the market and appealed to their socially aware target market, signalling bankmecu as a challenger brand within the Australian financial landscape.

 
 
DDE_MEC_Brand_2018_Hero2.jpg
 

WE worked to reposition and rebrand bankmecu to highlight their proven ethical and values-based approach to banking.

 
 
DDE_MEC_Brand_2018_Hero9.jpg
 

The rebrand clearly contributed to the bank’s rapid growth in the market, appealING to their socially aware target market.

 
DDE_MEC_Brand_2018_Hero8.jpg
DDE_MEC_Brand_2018_Hero3.jpg
 

The new brand signalled bankmecu as a challenger brand within the Australian financial landscape.

 
 
DDE_MEC_Brand_2018_Hero12.jpg
DDE_MEC_Brand_2018_Hero6.jpg
DDE_MEC_Brand_2018_Hero4.jpg
DDE_MEC_Brand_2018_Hero5.jpg
DDE_MEC_Brand_2018_Hero11.jpg
DDE_MEC_Brand_2018_Hero15.jpg
DDE_MEC_Brand_2018_Hero13.jpg
DDE_MEC_Brand_2018_Hero14.jpg
 

Related work.

 
Sonia Post