BrandSonia Post

Australia's first customer owned bank.

BrandSonia Post
Australia's first customer owned bank.

Bankmecu

Connecting social and environmental responsibility with cooperative banking.

 

Design Democracy worked to reposition and rebrand Bankmecu, Australia’s first customer-owned bank, to highlight their proven ethical and values-based approach to banking.

The rebrand clearly contributed to the bank’s rapid growth in the market and appealed to their socially aware target market, signalling Bankmecu as a challenger brand within the Australian financial landscape.

 
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