aN AWARENESS campaign FOR a bank that sees the business of banking differently.
For the Melbourne Fringe Festival, we collaborated with Bank Australia to create a campaign emphasising their position as a bank that sees the business of banking differently.
The campaign was a unique opportunity to showcase the values alignment between Bank Australia and their socially aware target. We explored the disparity between these values and traditional notions of what a bank can be.
The Bank Australia ticketing booth in City Square became a graphic 'mash-up' of clashing patterns painted by Melbourne artist George Rose. An oversized canvas was created for patrons to colour in, and large colourful printed boxes were stacked at events to help pique the interest of festival attendees.