Bank Australia + Hraff.
Communicating cause and effect.
A VISUAL EXPLORATION OF the effect customer owned banking HAS on issues that matter.
For the 2017 Human Rights Arts and Film Festival (HRAFF), we worked with principal sponsor Bank Australia to explore the theme 'change the world by changing where you bank'.
We developed a graphic language exploring the concept 'cause and effect', the angular and organic shapes from the respective Bank Australia and HRAFF brands interact to form new outcomes.
This graphic language transformed across applications, symbolising the effect of customer owned banking on issues that matter.