CampaignSonia Post

Promoting low home loan rates.

CampaignSonia Post
Promoting low home loan rates.

bankmecu

The “upside-down house” campaign, as it now affectionately known, was an idea to highlight the bank’s low interest rates.

 

The initial campaign proved to be so successful it was extended to last all year round.

We continually updated the graphics and colours to reflect the changing seasons. This created a “campaign for all seasons” that has continued to eclipsed the bank’s targets.

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