The bank that puts people and planet before profit is the bank Australia needs. We have been working with Bank Australia to bring their latest campaign to life across all customer touchpoints.
Bank Australia exists to create mutual prosperity in the form of positive economic, social, environmental and cultural impact. The bank is owned by customers, with profits returned to customers through better rates and fees alongside investments that create positive social and environmental change.
Design Democracy has been working with Bank Australia to roll out bold new campaign messaging with simplicity and clarity across all communication collateral. A pared back colour palette and strong typography allow Bank Australia’s values to take centre stage, simplifying customer experience in a complex world and emphasising a responsible approach to banking that improves social outcomes and helps build a clean money movement.