Creative Spaces Guild is a joint initiative of the City of Melbourne and Creative Victoria that positions artists and arts organisations together to encourage creative connections and enliven the neighbourhood.
We worked to develop branding and signage for the site and associated gallery spaces, communicating the diverse creativity of the precinct and its occupants.
We began our creative process investigating the linear melding of the two existing brands and how this could be expressed in the giant neon art window across the entrance.
This geometric visual language was then applied throughout the site, within the gallery vestibules, wayfinding signage and display windows.
With one week from initial briefing to installation our design solution needed to communicate the highly creative nature of the site and meet the tight launch deadline.