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Design/Democracy
Bank Australia + Melbourne Fringe Festival

For the 2016 Melbourne Fringe Festival, we collaborated with Bank Australia to create a campaign emphasising their position as a bank that sees the business of banking differently.

The campaign was a unique opportunity to showcase the values alignment between Bank Australia and their socially aware target.

Bank Australia + Melbourne Fringe Festival Bank Australia + Melbourne Fringe Festival
Bank Australia + Melbourne Fringe Festival Bank Australia + Melbourne Fringe Festival
Bank Australia + Melbourne Fringe Festival
We explored the disparity between these values and traditional notions of what a bank can be.
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Bank Australia + Melbourne Fringe Festival Bank Australia + Melbourne Fringe Festival
The Bank Australia ticketing booth in City Square became a graphic 'mash-up' of clashing patterns painted by Melbourne artist George Rose.
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Bank Australia + Melbourne Fringe Festival
Bank Australia + Melbourne Fringe Festival Bank Australia + Melbourne Fringe Festival
Bank Australia + Melbourne Fringe Festival
An oversized canvas was created for patrons to colour in, and large colourful printed boxes were stacked at events to help pique the interest of festival attendees.
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Bank Australia + Melbourne Fringe Festival Bank Australia + Melbourne Fringe Festival
Bank Australia + Melbourne Fringe Festival Bank Australia + Melbourne Fringe Festival
Bank Australia + Melbourne Fringe Festival Bank Australia + Melbourne Fringe Festival
Bank Australia + Melbourne Fringe Festival Bank Australia + Melbourne Fringe Festival
Bank Australia + Melbourne Fringe Festival Bank Australia + Melbourne Fringe Festival
Bank Australia + Melbourne Fringe Festival Bank Australia + Melbourne Fringe Festival